Was the Eminem Machine Gun Kelly Beef Real
To Beefiness, or Not to Beef? Learn from the Famous Case of Eminem vs. Machine Gun Kelly
Everybody knows that peace is good for business, simply so is exposure. We looked at the Eminem vs. Machine Gun Kelly feud that has awoken the Hip Hop community, and analyzed their social media statistics to come across who comes out the winner.
Beefs betwixt rappers are nothing new. Remember that some of these bouts ended up in destroyed careers, or even worse. The Real Roxanne sort of vanished in the clash with Roxanne Shante, Ja Rule kind of disappeared after jousting with fifty Cent during their famous brawl, and Benzino never made it big after fighting with Eminem. But sometimes such scraps tin do good the artists involved, as media and fans dearest to dwell on this kind of story.
During the by few decades, nosotros've seen disputes such equally fifty Cent vs. Meek Mill, Drake vs. Jay-Z, Lil Wayne vs. Pusha T, Kanye West vs. 50 Cent and of grade, Nicki Minaj vs. Lil' Kim. Only probably the most famous diss runway skirmish in recent history is Machine Gun Kelly vs. Eminem — talk about David taking on Goliath! And so, what makes an artist survive such a disharmonism? First, let's wait at their social media stats.
Eminem is definitely in the heavyweight category. Did MGK seize with teeth off more than he could chew?
The fact is that artists rarely survive a beef with Eminem. Eminem's fans are loyal and quick to tune in. His unannounced album "Music to Exist Murdered By" that only dropped got effectually 51M Spotify streams on the first twenty-four hour period, and is his fastest streaming album ever. Now that's a fanbase!
There'due south no denying it, Hip Hop is a battleground, and Eminem does have a great deal of firepower in his armory. In his long career, he has fought with artists such equally Christina Aguilera, Ja Rule, Limp Bizkit, Mariah Carey, Cage, and Everlast. He became famous by battling in the clubs of Detroit, after all, so he's an experienced veteran. His latest bout was with Mariah Carey's ex-husband Nick Cannon in December 2019. Nick came afterward Eminem with his own diss after Em called out Mariah and him on Fat Joe's track. A ballsy movement, some would say. It got lots of media traction, and Google searches for Nick peaked the highest since his wedlock with Mariah in 2008. No shade, we're "Wild 'n Out" fans. 😉
But the brawl betwixt MGK and Eminem is somewhat special. It'south been quite a while since we've heard really skillful, total-diddled diss songs between two artists of such a caliber (with the exception of Pusha T'due south "The Story of Adidon" and Drake's "Duppy Freestyle"), so information technology'due south no wonder the feud held the public's interest.
The biggest question is, however, when is a musician adept or big plenty to take on such an opponent and turn a profit out of it?
The diss tracks worked well for both artists, with MGK's getting an particularly high number of views. "Rap Devil" wasn't published on his official channel, simply people became curious and checked out his music.
All was quiet on the Midwestern U.s. front on seven May 2012, when 22-year-old Richard Colson Bakery, improve known as Automobile Gun Kelly, posted the tweet that started the conflict that'south been going on for almost 8 years now. He tweeted that Eminem'due south girl, so 16-year-old Hailie, is "hot as fuck".
The tweet has since been deleted from MGK'due south official account, but its screenshot is alive and well on the internet.
Banned from radio
MGK claimed in an interview for Hot 97 FM on Oct 2015 that Eminem had him banned from certain radio stations. "Allow's telephone call Sway, ask why I can't keep Shade 45 considering of yous," he said later in his 2018 diss "Rap Devil". In that location'southward a spike in Google searches of MGK'southward proper name afterwards the interview, and then he did get a flake of attending at the time.
In March 2018, MGK collaborated with Tech N9ne on the song "No Reason", and in one of his verses, he disses Eminem in reference to his song "Rap God": "To remind y'all, you just rap, yous're not God."
This was MGK's outset musical attack on Eminem, and quite a few of people resented him for sneaking a diss into someone else'southward song, especially because Tech N9ne after said he didn't know those verses were against Eminem. At this signal, we tin't find any existent impact of the diss on MGK'due south career. But this was only the calm before the storm.
Eminem strikes back
It was simply a matter of time earlier Eminem responded publicly to MGK's provocation, v months later on the release of "No Reason", when he released his new album "Kamikaze". The release of the anthology triggered a massive spike in YouTube monthly views on Eminem's channel, from about 140M in Baronial to 288M in October, peaking in Nov at 383M. Throughout "Kamikaze", Eminem disses "mumble rappers who currently boss the industry", just he tackles MGK directly with the track "Not Alike", saying: "But side by side time you don't gotta use Tech N9ne if you wanna come at me with a sub-car gun."
Now, to the good office: "Rap Devil" brings the shovel
3 days after the release of "Not Alike", Machine Gun Kelly released his own diss song "Rap Devil" and slammed Eminem hard: "Took you six years and a surprise anthology simply to come with a diss."
MGK'southward video "Rap Devil" was a hit. At the time of writing, the vocal has over 268M views on YouTube. It caused a huge spike in MGK's channel views after the release, even though it wasn't released on his official channel. The overall views on MGK's YouTube channel jumped from 17M in August to 20M in September, and peaked at almost 42M in October. MGK also released the "Rampage" EP on 21 September, and even though the songs "Loco" and "Lately" were pop on YouTube (with around 20M views and then far), they didn't come up close to "Rap Devil".
Let's not forget, MGK too has quite a lucrative career in movies and TV. But back so, a skilful deal of Hip Hop fans who had never even heard of him checked out the immature rapper who dared to challenge Eminem. The song was good; the lyrics have everything a good diss needs. Yeah, MGK could have gone out of heed and out of sight, merely the song was a actually strong response, which some of Eminem'southward other opponents had lacked.
Eminem aims back with "Killshot"
Eminem did accept an respond, though. On fourteen September 2018, he released some other MGK diss track, "Killshot", where he, among other things, rapped:"Stan, son, listen, man, dad isn't mad, but how y'all gonna proper noun yourself after a damn gun and take a human being bun?"
After the release of the diss, MGK non only went to a Fall Out Boy concert wearing Eminem's "Killshot" art on his shirt, but besides provoked Eminem with a tweet.
MGK was mocking Eminem with this tweet for taking so long to reply.
Is the feud fake?
By the finish of September, social media was abuzz with talk that the whole thing had been staged. Many emphasized that Eminem and MGK are both on the same record label (Interscope) and even share a producer. Eminem'due south producer on the song "Not Alike" was Ronny J, while "Rap Devil" was produced past Ronald Spence Jr., which is the same person. At present, there's no proof that the dispute is staged, but the numbers do reveal that they both benefited from the clash, especially with their diss songs.
The fight is in circular 2020
In July 2019, MGK released his fourth studio album "Hotel Diablo", featuring the track "FLOOR 13", in which he once again attacks Eminem:"I merely spent likewise many minutes watchin' trivial videos of shitty wannabe rappers dissing me/I just spent the winter livin' after someone tried to send a impale shot, missin' me."
Of course, the release of MGK'south new album triggered a large number of YouTube views on his channel. Monthly date jumped from 18M in June and 31M in July to 37M in Baronial. But this time, the diss song didn't get as much attention – nigh 5M views so far – while his music video for "Glass House," for instance, has gotten 12M views upward to at present. Maybe people are getting tired of the quarrel, or simply don't intendance anymore. Only one thing is a fact: MGK not simply survived the clash, he besides came out stronger.
On 17 Jan 2020, Eminem replied. The rapper again surprised the music world with an unannounced album, "Music to Be Murdered By". And anyone who had been waiting for his answer to "FLOOR 13" wasn't disappointed. In the vocal "Yah Yah," featuring Royce Da 5'9″, Black Thought, Q-Tip and Denaun Porter, Eminem shoots at MGK with these lines: "Me and this game, we got married already, bitch had to give me a baby, we named it Car Gun Kelly."
Eminem'due south song "Darkness", from his last album, got over 1M views in under five hours subsequently the release. But the album is too criticized because of the lyrics about the deadly attack at the Ariana Grande concert in Manchester.
Both rappers got a whole heap of media attending from the beefiness, just MGK's neck was more on the line here. I bad comeback, and his career could've gone down the drain. But neither of the two misfired, both taking advantage of the publicity in the end to promote their albums.
Apparently state of war can be adept for business, aye, simply it'southward also very risky – survival of the fittest, we might say.
Cover photo: Machine Gun Kelly by David Dillon/Leeds
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Source: https://analytics.viberate.com/resources/blog/to-beef-or-not-to-beef-learn-from-the-famous-case-of-eminem-vs-machine-gun-kelly/
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